How To Find And Reach Out To Book Bloggers

This post was originally posted on Busy Author Marketing.

One of the best ways to market your books at all genres and all audience types is to obtain early reviews. Authors can accomplish this in several ways. Many reach out to their existing reader base via their newsletter or social media to remind them how important reviews can be to boosting an author’s visibility. Others form a street team of readers and send out advance reader copies (ARCs) to collect reviews and promotion in the first few weeks of a book launch. But one solution that more authors should take advantage of is reaching out to book bloggers.

Book blogs are very much still around in the literary world! While many have fallen to the wayside over the last few years, there are still a lot out there that are consistently posting in-depth reviews of books. And not just those that are traditionally published: indie authors’ work has been resurging in popularity for many book bloggers due to an increase in content all over the world and the ability to pin down very specific tropes that readers are interested in. Book blogs have amassed thousands upon thousands of followers over the last decade, and a good number of readers still turn to their favorite reviewers to learn what they should read next.

So, where should you start when you want to find and reach out to book bloggers?

Step 1: Find book blogs that are active and align with your genre.

Step 1 takes the most time out of all of the steps to this process: the research portion. There are several databases out there like The Book Blogger List, The Book Review Directory, and Kindlepreneur’s Ultimate List of the Best Book Review Blogs that can be a fantastic place to start combing through book blogs in various genres. Most databases are organized by genre or audience type to give you a category to start with. While some databases are kept up to date, some are years and years old. You will need to open every link and check the dates of the book blog’s most recent posts. Depending on your genre, this could be a quick process or a very long one.

Step 2: Check the book blog’s review policy.

As you’re checking each website, look for their review policy. Sometimes, this is its own separate page on the blog. Other times, you’ll find it in the “about” or “contact” sections. READ THIS VERY CAREFULLY. If nothing else, you have to read this section word for word. You’re not just looking for the genres that the reviewer enjoys or does not enjoy; you’re also looking for information about what tropes they read most often, the types of books they will not read, the formats they read in, and information about how they wish to be contacted. The more information about your book that you can match to their preferences, the better. Your priority should always be to start with reaching out to book blogs that match your book’s tropes. You are more likely to get a reply than you are for a general genre blog. Also, make sure that they are taking review requests at the present time. This is particularly important for indie authors as several blogs will specifiy whether or not they take indie books and if so, additional information they may want for you.

Step 3: Send your message.

In my experience, the best way to do this is to make yourself a basic template that you can copy and paste into your email or into a blogger’s contact form. You will be and should be modifying it with every single message because bloggers can usually tell if they are getting a form letter. But there are certain elements that you can keep consistent across requests that will save you time. Here’s what you need:

  • Greeting and Introduction: Say hello! If the name of the blogger is available, use it. Personalization is always the best choice. In the first paragraph, introduce yourself and what book you are the author of. Include the genre(s) and the publisher name (even if it is your own personal press). Mention how you found their blog, whether it was from a database or somewhere else, and talk about any content of theirs you may have enjoyed. At the end of this paragraph, indicate that you are reaching out to see if the reviewer may be interested in reviewing your book. If there are specific tropes that the reviewer mentions in their review policy that are in your book, mention that here.
  • Book Blurb: Copy and paste your book blurb into the next paragraph(s).
  • Additional Information: The last paragraph here is for giving the reviewer a sense of what you can offer them and when you need the review by. If you have a specific time frame in mind for something like a book launch, give as wide of a time frame as you can. If not, mention that you are in no rush for a review. Book bloggers are extremely busy, and you are more likely to get a yes if you are flexible on timing. Also, mention which formats you are willing to send, including various ebook formats and/or physical copies. (Refer back to the review policy to make sure your offerings match the reviewer’s desires!).
  • Conclusion: Thank the reviewer for taking the time to look over your request, and conclude your message.

Example: Chasing Fae


My name is Cady Hammer, and I am the author of Chasing Fae, a young adult fantasy novel published by New Degree Press. I found your blog while looking for great book blogs for YA reviews, and I have been enjoying your content. I wanted to reach out to you to see if you may be interested in reviewing my debut book. 

Grace Richardson is a young mortal woman whose only concerns are providing for her family, playing her violin, and spending as much time as possible with her brother Leo. When Leo goes into service in the Fae’s world as a mercenary, she expects him to return with the honor that he deserves.

When Leo suddenly dies in an unspecified accident, not a word, medal, or penny comes down from the higher ups. Suspecting foul play, Grace disguises herself as a Fae and sneaks into the Upper Realm to get some answers. She anticipated being in way over her head, but the Fae soldier who catches her fleeing an angry bar and discovers her identity only a day in? Not so much.

Now Grace is forced to drag Aiden along as she tries to work out exactly how and why her brother died. Along the way, she has no choice but to confront her prejudices against the Fae as she attempts to sort out the difference between the honest and the dishonest. Political conspiracies, demon realm escapades, and family secrets will all lead Grace to the answers she’s looking for… and some that she isn’t.

I am in no particular rush for a review, so if this book interests you, I could fit anywhere on your schedule. I have ebook copies available in Mobi and ePub formats. If there is any other information you need, please let me know. 

Thank you for your consideration. Have a nice day.


Cady Hammer

Step 4: Wait. Then rinse and repeat.

The final step of the process is to wait. It could take days, weeks, or even months to hear back. In the meantime, continue reaching out to other book blogs, and keep an eye on your inbox. If and when you get a reply, you’ll want to send a quick thank you to a rejection or a review copy right away. Remember: even if a blogger doesn’t like the book you are pitching, they may want to read another that you write down the line. Building relationships is so important in the literary world for both community building and marketing, so don’t let a potential one slip away.

Chasing Fae: A Call To Action!

It Is Officially One Month Away From My Debut Book Release!!!!

Hello fellow writers and readers! I am so excited today to say that it is officially one month until release week for my debut YA fantasy novel, Chasing Fae. I cannot believe I have reached this point. Nearly two and a half years ago, I first came up with the idea for the book. Now it’s about to be published and really be out there in the world. This is just a dream come true.

I have been in the process of putting so much together in terms of marketing and outreach over the last few weeks, and today, I want to bring you along for the ride. I am going to give you an intimate look at the marketing strategies that I have employed so far and the plans I still have yet to make.

First, Please Subscribe!

Everyone who signs up for my email list today will receive a free three-chapter excerpt (plus my author’s note) from Chasing Fae! I want every one of my readers to be the first to know when Chasing Fae hits the book market officially. Especially with my publication date not being firmly set yet (damn those pesky logistics!). So please subscribe at this link!

While you’re at it, feel free to keep up with me on the following social medias as well:


Facebook Page:



Book Bloggers/Reviewers Contacted: 52 and counting….

I’m a bit of an email ninja.

As I talked about in one of my recent blog posts, book reviewers and bloggers are an essential piece of the indie author’s marketing strategy. The more buzz an author can generate by having a series of reviews for her debut, even a small series, the better. I did a ton of research, and everyone I have contacted so far makes up only half of my very, very long spreadsheet. I am reaching out to as many people as I can who read YA fantasy and have fantastic review content.

There are so many awesome readers out there who take the time to review the books of their favorite authors, and to all of them, I say thank you! If anyone has any interest in reviewing Chasing Fae, I would be happy to send over an Advanced Reader Copy. Take a look at this summary here, and then send me a message on any of my social medias or at

Planning Out A Virtual Blog Tour

Given the state of the world right now, I needed to find a unique way to celebrate my launch. I wanted to share this major success with the world while also exposing people to my style of writing. I’m working on pitching to various book blogs, writing websites, and podcasts to find places that may be interested in a guest post or an interview. That is still very much a work in progress, but by the time the end of July rolls around, I hope to have several place to share my work.

If anyone knows any sites or podcasts that may be looking for guest spots or posts, feel free to comment below. I’m still working on amassing my list and reaching out.

Article Series

My publisher is guiding me through the process of launching an article series on Medium. I am actually super excited for it. My editor came up with a bunch of fantastic ideas for deep dives into various aspects of Chasing Fae. Everything from character profiles, to an intricate look at grief in fiction, and several personal stories about my connection to various scenes and icons. I plan on launching the series at the beginning of August and posting once or twice a week on Medium to keep up the excitement and the interest. Don’t worry: I also plan on cross-posting to here so that everyone can keep up with it. Stay tuned for more information on that in the coming weeks!


I am a Goodreads novice.

I have zero idea of how to operate Goodreads as an author. I am hoping that once my book has an ISBN number, I can add it to the library and claim my Goodreads Author Page. Between now and then, I need to do some more research into how to make that platform work for me.

Other Ideas

This is a short list of ideas I am toying with for the future:

  • Instagram Live Stream
  • Facebook Live Stream
  • Video series centered around the characters
  • Video series centered around the Twelve Houses
  • Book Giveaways
  • In person book tour (once Covid-19 is remedied sufficiently)
  • Virtual book talks at schools

I hope to play around with these ideas more as I approach publishing day.

Thanks for hopping along on my little excited book rant today! Remember to please subscribe and get excited for the release of Chasing Fae! Love you all. Happy writing!

Introduction to Book Bloggers

Hello! I am sorry about the delay in the posting for this week. All of the work that I am doing for the book has been taking up all of my time, so every time I sit down to do a post, there are like fifty other things to finish. I love doing the work, but I am very tired at the end of every day.

So one of the important things I have learned through researching marketing techniques for Chasing Fae is the necessity of reviewers. Personally, I don’t usually read reviews before I choose to buy a book, but I know many people do. Several of my friends skim the first few reviews to see if a book will be any good. Reviews help sell books. They help gain credibility for an author, and they help find you new readers. Today, I’m going to share my best advice for reaching out to book bloggers and reviewers.

First, A Short List of Book Bloggers and Reviewers for Young Adults

Teen Influencers Book Blog Directory

The Book Blogger List

The Indie Book Reviewers List

Young Adult Bloggers, Sites, and More – The YA Bookshelf

30 Teen Book Bloggers, Bookstagrammers, and BookTubers You Should Be Following

Get To Know Your Chosen Reviewer And Their Platform

The key to securing the most opportunities to book bloggers and reviewers is to be organized. Take a look at the resources that I have posted above, and make yourself a list of reviewers that you might be interested in reaching out to. Please make sure to double check that they have had a few posts in the last couple months or so. Then explore the blogs that you have chosen. Explore the selection of their reviews. Get familiar with their work.

Make sure to specifically take note of their review policy. Here, you will find how to contact the person, what genres they are looking for at the time, and most importantly, what formats they want. This can change regularly. You also want to know what information to include in your email or contact form such as the title, publisher, and a brief summary. Here is a great article that is super helpful in learning how to format your emails to reviewers. Don’t forget to include a personal note of why you want this particular reviewer; connect it back to the person or the site.

Take Time To Plan These Things Out

I spent days putting together a good list of bloggers. I have spent days drafting and sending out messages so far, and I have a long way to go before I finish reaching out to everyone. You don’t want to give yourself just one day to get all of this done. It is a process and one that you’ll be spending time on while you revise, market, write, and market some more. Find some times every day to chip away at that long to-do list, and you will see it go down.

Follow Up

I like to keep a table of emails sent and responses received. It is way too easy to get busy with other pieces of the writing and publishing process and forget that you had outstanding requests to bloggers and reviewers. When I receive an email back from someone, I go back and add it onto my to-do list for the day: “Reply to Person X”. I mark it on my table, and then I remember to reply every time. If you don’t hear a response from someone that you’re expecting a response from or don’t hear in the time frame a reviewer has listed on their review policy, feel free to send a second email. Keep it short and polite with all of the impertinent information. And I can’t say it enough, keep track! Check your email regularly and keep updating your list or table (or both).

Happy writing, everybody!